Nominated:
Domestic,
Alaska,
Caribbean,
Europe,
Hawaii/Pacific,
Premium,
World Cruise Itinerary,
Family,
Cuisine,
Entertainment,
Private Island/Destination,
Sales and Service,
Overall
Forever known for the "The Love Boat," Princess Cruises' current marketing message is "Come Back New." The brand took delivery this year of the 3,660-passenger Enchanted Princess in a company-first virtual ceremony at Fincantieri's shipyard in Italy. Princess was the first Carnival Corp. brand to employ the OceanMedallion, a wearable device that enables everything from opening doors to ordering drinks.